As the leader of Shimko 1to1, Tom Shimko brings a unique background and expertise in customer driven strategy and all things marketing. Don Peppers and Martha Rogers described the 1to1 Future in their groundbreaking research, books and seminars. Tom makes it happen.
Here's a brief summary of his background; Tom founded and led the Peppers and Rogers Group Worldwide Strategy Consulting Division, he has also led marketing and strategy as the CMO at the Direct Marketing Association (DMA), CMO at Danbury Health Systems, SVP, Worldwide Loyalty and Retention at AIG, SVP and Global Managing Director at Opinion Research Corporation; VP, Strategic Marketing at GE Capital, and VP, Marketing at Pitney Bowes. Most recently, Tom led marketing management and customer experience for Prudential’s international business, working across countries to achieve new growth. His leadership included providing customized cross-functional education, developing go-market strategies, providing workshops, seminars, market research planning and analysis, brand and product analysis, market analysis, annual marketing plan development, establishing forecasts, and providing ongoing implementation direction, support, guidance, and measurement.
Knowing your customer is the catalyst for new growth. Tom's experience crosses industry sectors, both B2C and B2B product and service providers. Some of these organizations have large sales forces, some are primarily e-commerce, but all needed to pivot their marketing and customer focus to create new growth.
Tom has created new growth within…
Financial Services: Prudential, AIG, GE Capital, British Columbia Automobile Association Insurance.
Healthcare and Wellness: Danbury Hospital/Western, Connecticut Health Network, Acxiom Healthcare, Make Us Well.
Pharmaceutical: Pfizer, Bayer
Retail/E-Commerce: 1800-Flowers.com, Space.com, E*Trade, Oracle, American Express, AIG Valic, The United States Postal Service, British Post, Missio Vatican App.
Publishers: Rodale, Wolters Kluwer, Bertelsmann, Direct Marketing Association (DMA).
Consumer Beverage: From the Curve
B2B and Manufacturing: Pitney Bowes, Westinghouse Communications, Burndy Electronics, Xerox, Fujitsu, GE Capital,
Automotive: Jaguar, Ford, Mazda.
Technology: Acxiom, Oracle, Opinion Research.
Non Profit and Associations: The Direct Marketing Association (DMA), The American Cancer Society, Young President’s Organization, Danbury Hospital Foundation, British Columbia Automobile Association, SCORE.
Government: USPS, British Post, Town of Wilton CT
Management Consulting: Peppers & Rogers Group, Acxiom
Please Contact Tom at tom@shimko1to1.com, or click the button below
Tom Shimko, Managing Partner
20+ YEARS OF RESULTS
Tom has led and managed multi-million dollar projects and become a strategic leader in 1to1 Marketing, Customer Experience, and Customer Relationship Management (CRM).
His work focuses on 1to1 Marketing, strategic planning, tactical multi-channel marketing, product management, market research, database marketing, web and social marketing, sales, and implementation. Tom has led development of new marketing tech stacks through many partnerships with technology vendors across CRM platforms, Voice of Customer platforms, Customer Feedback Management platform, Email Service providers, Reporting, Web, Content Management, Data Services and other related software and solution providers.
Tom's leadership positions include complete P&L and budget management for marketing and product management at a multi-billion manufacturer creating double digit annual growth in a single digit growth market; International marketing strategy and customer experience leader for one of the largest global financial services and insurance provider successfully entering new markets through customer insights and a comprehensive go-to market strategy; as a visionary leader of strategic planning and marketing for the Direct Marketing Association entered the small business market for the first time; as a 1to1 strategist and implementation leader to one the worlds largest e-commerce companies creating a new loyalty program yielding 286% year over year revenue growth per member; and as he strategic planning and tactical leader of customer loyalty and retention initiatives at GE Capital, AIG and Prudential, growing markets, and customer lifetime value by 20%+. He has also successfully managed broad responsibilities in venture backed start-up organizations.
His expertise crosses strategic planning, customer experience, product marketing, database marketing, multi-channel market research and sales. His experience and success crosses across management levels, leadership and influencer roles and organizational size.
Tom holds a bachelor's degree in marketing from the University of Connecticut and an MBA from the University of Bridgeport, receiving Beta Gamma Sigma honors for academic achievement. His work has been cited in many business journals, periodicals and best selling business books and he is a frequent speaker on 1to1 marketing, customer loyalty and multi-channel business strategy.
Tom has helped many organizations of every size to help them find success in their 1to1 future. Let Tom and his team help you find yours.