Your brand permission is based in your customer's perception of your ability to meet their additional needs

How far can your brand's perception take you? We will show you

1o1 marketing gives you the ability to understand how consumers and businesses perceive your brand today, and what "license" that you have to expand to meet new unmet needs. We've worked with companies to map their brand "license" and where they need to expand trust to develop new services and products based on current customer perception of trust in your ability to meet their expanded needs.

How Shimko 1to1 can help:

• Sector analysis of key brand differentiating factors

• Weighted average differences between you and your competitors

• Brand trust analysis for current offerings and new or newly expanded line extensions

• Brand extension permission analysis by market segment

• Brand perception mapping among competitors

• Brand extension opportunity analysis and strategy development

• Customer perception mapping of "believability" vs. "value" of potental new brand extensions

Your brand is a bond of trust between you and current and potential customers. Shimko 1to1 will provide you with both a comprehensive analysis of your current position and identify any gaps that must be crossed to develop brand trust in new areas. Among our tactical strategies will be specific recommendations on areas including::

• Advertising to expand brand perception

• Publicity opportunities

• Case study development

• Influencer strategies and tactics

• Partnership marketing opportunities