We will map the "whitespace" between your current products and service and your customer's unmet needs, taking into account customer perceptions around your brand's ability to meet additional needs
We can show you how different customer segments view your product today and identify new growth opportunities and programs
Our expertise in new product development and positioning is extensive, and includes:
- Hands-On Product Profit and Loss Forecasting and Management
- New Product & Services Strategic Planning and Introduction Strategies
- Expertise in B2B, Technology and Consumer Goods
- Identifying Unmet or Extended Needs for New Products/Services
- Competitive Benchmarking and Market Assessments
- Identifying Purchase Criteria and Relative Weights by Market Segment
- Validating Prospects View of Your Organization as a Potential Provider
- 1to1 Positioning Strategies
- Pilot Program Development and Implementation
- Financial Forecasts
- Business Case Development
- Venture Capital Based Start-Up Positioning & Business Planning
At Shimko 1to1 we have led product and service strategies both in senior level leadership roles and in significant consulting projects. Some our accomplishments include:
- Unprecedented revenue and profit growth management leading Product Marketing in a $4 Billion B2B organizaiton achieving double growth for ten consecutive years in a single digit growth market
Changed the cultural view and positioning for a major equipment manufacturer (sited in the best selling business book "Good to Great", by Jim Collins)
Successfully developed go-to-market plans with the hands-on experience of having positioned and launched over 50 new products and services
Identified new service and revenue opportunities for manufacturing, consumer goods, e-commerce, database services, telecommunications, automotive, non-profit, travel and leisure, financial services, health care, telecommunications, consulting, , and publishing clients
Created the hierarchy of Centers of Excellence for a health care provider, identifying customer perceptions and requirements to evolve each service from a local provider to regional and national status
Developed the strategic product plan for a major database services provider to enter the medical records market
Created the services that was the catalyst for growth for Peppers & Rogers Group
Repositioned Pitney Bowes into the Software and Information space
Developed the go-to-market plan for a mobile app development technology
Our approach focuses on our 1to1 perspective of identifying customer needs, focusing on unmet needs, developing competitive benchmarks and assessments, and creating the go-to-market plan and financial forecast.
We will identify unmet needs where your customers and prospects are looking for solutions, and help you to identify your market strategy, launch plan and financial forecast.We will work with you and your team each step of the way to make certain that your new product/service plan conforms with the goals and processes in place specific to your organization.