Mobile: Maximize your mobile marketing efforts through a revitalized strategy for both mobile app's and 1to1 marketing, including app sourcing, development and strategy.
The mobile channel provides marketers with the best opportunity ever to build 1to1 relationships and to provide the information that customers want, when and how they want it. Mobile marketing is no longer an option, it's a must part of your total marketing mix. Combined with a powerful database, mobile allows you to know individual customer needs and to provide immediate solutions leveraging the native functionality of mobile devices and the right 1to1 strategy.
Our work in the mobile space has been focused on mobile app strategies, design and implementation. This has included working with a cross operating system app provider, and redesigning applications and mobile strategies for clients in e-commerce and other markets. We've developed mobile app RFP's for clients, and shepherded the process to bring in best in class low cost developers. We can help you with:
- App design strategies
- How to create easily updatable mobile apps at the lowest cost and time
- How to eliminate multiple apps and streamline your mobile strategy
- How to easily produce 1to1 apps that work across operating systems
- How to create a more personalized mobile experience
- Increasing app downloads
- How to make mobile a daily dynamic part of your real time 1to1 marketing strategies
- How to integrate mobile with 1to1 offers and loyalty programs
- How to integrate social marketing into your mobile strategy
- How to make mobile the largest part of your 1to1 database marketing strategy
- Mobile ROI strategies
- Mobile loyalty planning
Our Services Include:
- Mobile App Strategy
- Mobile App Design
- Mobile App Request for Proposal (RFP) Development and Management
- Mobile App 1to1 Marketing Planning
- Mobile Loyalty Program Design
Social: Are you capturing actionable social information from customers, friends and constituents?
Do you know who your social influencers are and how they impact your business? We can show you how to capture key information about your top customers and their friends, and to create ongoing social programs that will have an immediate impact on your business.
Our Services Include:
- How to Identify Social Media Influencers
- Social Media Data Collection Strategies
- Social Media Marketing Program Development
- Social Marketing Pilot Programs
- Social Data Analysis
Social media marketing and Social CRM will change the way that you view customers and prospects, and also provide you with a channel to test new ideas and initiatives. By monitoring social interactions, analyzing influencers based on the 1to1 needs and value constructs of Shimko 1to1, and collecting social data, you have the ingredients to develop high impact fast to market new marketing programs and initiatives.
We can show you how to fast-track your social marketing successes:
Social marketing provides a unique platform for your organization to understand customer needs, and to pilot new targeted marketing strategies at a low cost and in little time. Once you've tested a successful program you can include broader multi-channel communications.
Mobile 1to1
It's no secret that customers and constituents are becoming perpetually connected via mobile. Many companies approach mobile and apps with a "check the box" attitude. They spend hundreds of thousands of dollars to create apps that soon become obsolete and are not front and center for evolving marketing strategies and campaigns. Building apps for separate operating systems results in expensive efforts that must be repeated each time that an app must change. We can show you a better way.
The three most powerful mobile app opportunities are to utilize native operating system functionality for real time marketing, with a 1to1 database approach, while using analytics to maximize your return:
Why Social 1to1
Why should social be a major part of your 1to1 marketing strategy?
•90 times in any given week people mention a specific brand on social sites
•90% of consumers trust recommendation from people they know; 70% trust recommendations from others even it they don’t know them
•83% of consumers share information from people they know
•81% says they’ve received advice on a product purchase from friends or followers on a social network site
•74% say that advice was influential
•71% claims reviews from family members and friends exert a great deal of influence on what we buy
•67% of consumers spend more online after receiving recommendations from friends
•61% of people rely on information from reviews when making a purchase decision
•14% of people trust advertising
Sources: Econsultancy, eMarketing, ClickZ, Internet Retailer, Bazaarvoice, Barnstormersllc.com
